If you don’t have a fast website, everything else you’re doing online is a waste. A website that loads in 1 second has an average conversion rate of 39%, for each additional second it takes to load, your conversion rates go down by up to 4%.
Site Speed and Sales
If you have an ecommerce site, any change in your conversion rates can make the difference between success and failure. 70% say that site speed impacts their willingness to buy from you. That’s a lot! Customers don’t just want fast websites, they expect them. If you aren’t fast enough, your competitors will be.
Fast Websites Impact More Than Conversions And Sales
If you’re not in ecommerce, you might not care as much about conversion rates, but site speed impacts more than just that. It can also impact your SEO. The longer your website takes to load, the more people will leave it in frustration. This increases your bounce rates, making Google think your site isn’t what people want, and will harm your ranking in search results.
Spending money on SEO when your site is slow is just a waste of money. Investing in a fast website is one of the smartest things you can to do increase your search ranking. Then you can work on SEO and marketing and get better results.
How To Get A Fast Website
Regardless of whether the goal of your website is to increase your sales or to simply get more people to read your blog, if your site is too slow, you won’t accomplish those goals.